SITA; the world’s leading provider of global information and telecoms solutions to the air transport and related industries.
To become a design partner of SITA and
assist them in developing their brand and
communications.
Our first challenge was to fully understand the complex business of air travel, whilst getting under the skin of the SITA brand. To do this,
we worked closely with SITA, alongside their in-house marketing and product teams.
newsletters – as well as a variety
of exhibition and conference materials.
This on going relationship enabled us to successfully audit, develop and implement the global branding of the organisation in 2002/3. In
addition to producing the corporate brand book, we have provided them with six consecutive annual reports, interactive financial reports and pricing guides, industry-focussed Optimism have also created client and supplier extranets for SITA and their subsidiaries such as OnAir.
