Fonebak; provider of the world’s first mobile phone recycling scheme.
To create a new brand identity for Fonebak.
First, we interrogated Fonebak’s credentials, and the future plans of their parent company, Shields Environmental. It was clear that the brands environmental and recycling objectives should be fore-grounded, so we created a master logo with a green ‘e’ at it’s centre, symbolising the environment, and protective arcs or shields at either side; a subtle reference to Shields Environmental.
The identity was then brought to life across a wide range of media, including exhibition panels, stationery, annual reports and environment statements.
The branding was well-received and adopted by a number of Fonebak’s partners, including high profile brands such as O2, Virgin, Vodafone, Orange, WaterAid and Sainsbury’s – who all commissioned Optimism to produce co-branded materials on their behalf.
