Department of Health and the COI.
To produce a comprehensive library of images
for a national ‘Healthy Start’ campaign – within 10 days of being briefed.
Optimism quickly organised and art-directed a three-day photo-shoot, involving over 60 models. We succeeded in booking everyone we needed, including babies, children, pregnant women and
family units.
Styling and prop selection were managed
in-house to save time and budget and a precise shooting schedule minimised down-time
between shots.
From over 950 images, we selected 250 for the library. These have now been used for a regional launch of the campaign – and a national roll-out is now scheduled.
