Qualifications and Curriculum Authority (QCA) and the COI.
To develop an initial concept into branded guides, with the aim of informing school and college students about their educational
development.
We explored the original concept and provided
a number of design solutions, showing how they could be expanded upon and used on a practical level.
We then developed a coherent structure
to ensure that the suite of guides could sit
comfortably together beneath the same brand ‘umbrella’.
The communications successfully combined useful information with youthful appeal, at
the same time reflecting QCA’s commitment
to building a world class education and training framework for individuals, businesses and
society.
