Macromedia (now Adobe); one of the world’s largest and most diversified IT and software provider’s, serving public sector, corporate and consumer markets.
To increase sales of multimedia and web
technology products to a diverse audience.
The challenge here was to reflect the innovative brand values embodied by Macromedia, whilst maximising sales. And to keep on doing it.
Our design solution brought new dynamism
to tried-and-tested sales techniques.
By focussing on the relevant benefits of each product and including a strong call to action, we created clear and hard-working communications across a wide range of media, from direct
marketing and display materials to product
literature and magazines. In turn, this simplified the translation of materials for markets across Europe and Scandinavia – adding efficiency
into the mix.
