The Royal Navy and the COI.
To completely re-brand The Royal Navy’s
recruitment literature to excite and attract quality applicants.
Drawing on our considerable experience in the training and recruitment market, we re-energised the Royal Navy brand with an inspiring new look. At the same time, we met the clients’ objectives of giving a balanced view of life in The Royal Navy and providing detailed career information.
Over 50 items were created. These were ‘tiered’ in a logical way, according to the level of detail required by their audience. This campaign has
