The British Olympic Association.
To produce an annual report that focussed on the record number of medals won by Team GB at the Athens Olympic Games.
We created an annual report that is patriotic and inspiring. The front cover sets the context and tone by showing the Olympic medals that each contestant aspires to win. Inside spreads draw-in the reader by revealing the various preparations the BOA had made in the run-up to the Athens Games.
The report also highlighted the UK bid for the 2012 games, which went on to be the winning bid. The BOA marketing team and executive board were delighted with the report – and the large cost-saving we delivered compared to the previous year.
